The Business Podcasting Bible includes numbers case studies that follow a What, So What, Now What model of examination. Many of these case studies (many times their first drafts) will also be published in this Blog. The results of each case study, or the What Happened, will be made available in a private member site for customers of the book. Note: If you would like your case study featured in the book, see this posting.

The Timeless Candles Podcast

What:

The yet to be launched, TimelessCandles.com web store launched, of all things, a Candles Podcast (before the store event went live).

TimelessCandles.com, a new online store selling candles and candle related accessories wanted a new way to connect with their customers. They are banking their long term success on creating more personal ways to connect with their target audience - women who enjoy candles.

So What:

In support of the launch of TimelessCandles.com, an informational and mood setting podcast specialized for this specific audience was designed. They are trying to create a higher level of marketing intimacy you can only get through a multi-sensory experience.

The podcast is providing them with an excellent opportunity to really connect with their audience and create that marketing intimacy prior to the launch of their web store. Hopefully, through the Podcast, Timeless Candles becomes a trusted friend and resource - before they became a supplier of great candles and candle accessories.

In addition to the multi-modality connection with their audience, the search engine optimization and relevance factors that happen when utilizing multiple communication methods are a strong potential benefit as well.

Now What:

To help introduce people to who “TimelessCandles.com” is, the Timeless Candles Podcast was launched prior to the web store opening. Initial episode went out May 2, 2006 with 9 episodes scheduled before the www.TimelessCandles.com goes live on June 30, 2006.

They targeted a relatively aggressive goal for a new podcast of having 1000 downloads before launch and 25 inbound links (because of their Podcasting efforts) to their website before June 30, 2006.

What Happened:

Available at the Business Podcasting Bible private member site on October 1, 2006.